Dental Marketing Firm Goes Green

November 12, 2008 — BOULDER, COLORADO — Being green isn’t just for Kermit the Frog. More businesses are jumping onto the “green” bandwagon in an effort to promote conservation in their everyday business practices.

The Boulder, Colorado-based Dental Internet Marketing firm Sinai Marketing recently decided to officially commit to changing some habits to make the company more environmentally friendly, said Founder and President Ali Husayni, a search engine optimization expert.

“I’ve always tried to be ‘green’ and to help our environment and not waste, but the decision to work harder at it as a company was made last month,” Husayni said. “My mother, who is LEED certified in construction, advocates green building and is our partner in the business, suggested that we should go green as a company.”

Everyone should do their part to save the environment, he said. For Sinai Marketing, that means being mindful of the company’s carbon footprint.

“Living in the richest country of the world has spoiled us to the point that we don’t think twice about wasting material and energy, while most of what we use and waste is irreplaceable,” Husayni said. “Going green means not wasting, working to recycle what we otherwise would throw away and saving energy as much as possible.”

Sinai’s first step in going green was ensuring that all the computers are turned off when staff leaves for the day. Employees also have implemented an in-office recycling program for plastic, cans, paper and other waste.

The office stopped printing documents unless it was absolutely necessary, Husayni said.

“Instead of having contracts signed by our clients, now we do this electronically,” he said. “We ask those who want to apply for a position to email their resumes. We’ve also turned off our fax machine.”

Going green sometimes means doing without the latest and greatest in office technology and equipment. Sinai’s office equipment isn’t replaced unless it is absolutely necessary.

“We’re living without new office furniture,” Husayni said. “We want to use and repair things until they no longer function, it no longer is financially feasible to repair the items or we have someone else who could use them.”

In the future, plans include switching the office computers to Apple, “which last much longer than regular PCs,” he said.

The Internet Dental Marketing firm also plans to support clean energy by donating some of its profit to this cause.

On a personal level, Husayni has chosen not to drive his car to work every day. He either takes the bus or rides his motorcycle, which is more fuel efficient than his car.

Going green helps the employees feel as though they’re all doing something to save our planet and to live more naturally, Husayni said. There are some obstacles, however. For example, some employees have a long drive to get to work and riding a bus isn’t an option.

Going green also means being realistic with yourself, Husayni said. It’s not possible for every small business to implement all of the green concepts that exist. Sometimes feasibility and cost get in the way.

“We don’t claim to be 100 percent green, but we’re doing what we can,” he said. “I suppose that’s what everyone needs to do.”

Learn More
If you would like to learn more about dental marketing, or you would like a free analysis performed to see how an SEO expert might assist you in marketing your Web site, call Sinai Marketing toll free: 877-932-6559, or (303)-932-6559 for international callers. Or visit the Sinai Marketing Web site: www.sinaimarketing.com.

About Sinai Marketing
Sinai Marketing is a search engine optimization (SEO) firm that utilizes knowledge of the Internet market and ongoing research to develop and implement SEO strategies for its clients. Ali Husayni created the Sinai Marketing firm, based in Boulder, Colo., in 2004. Husayni serves as the firm’s chief executive officer and SEO expert.

In 2008, Sinai Marketing created a new marketing tool for dental practices- www.infodento.com. Dental practices are eligible to join this site to use free services including free dental Web sites and dental forums and to post their dental articles, dental press releases and dental videos.

-END-

© 2008 Sinai Marketing. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.