August 29, 2009 — BOULDER, CO — Like the tiny springs and cogs behind a clock, Google has many, many little parts that make it tick. For most of us, using Google is as simple as opening a browser and performing a search. But what, or who, determines what these searches deliver?

This is where search engine optimization (SEO) comes into play. The ranking a link has in a search engine relies heavily on SEO techniques. For those who do not know how to optimize a Web site, a company such as Master Google, Inc. will perform SEO for them, which will bump a Web site’s URL up in search engines. But, what does the illusive term “SEO” actually entail? Ali Husayni, Master Google’s President, unravels the mystery behind SEO and explains how his company performs SEO for dentists and other industries. Continue Reading »

Monday, February 16, 2009 — BOULDER, COLORADO — It is almost a basic instinct to “trim the fat” in a business when lean times call for it.

But most marketing experts agree that businesses in hope of still standing after the recession ends should not consider their marketing budgets as an expense they can completely eliminate.

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January 22, 2009 — BOULDER, COLORADO — The chorus of the famous Bob Dylan song says “the times they are a changin’” and when it comes to how businesses market their practices and attract new clients and customers, truer words never were spoken.

A generation ago, advertising in the Yellow Pages and in newspapers was considered a great way to market a business. Today, the Internet is king.

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January 20, 2008 — BOULDER, COLORADO — Is your Web site bringing new patients for you? If not, then probably it is not found on the top of the search engines for your specific keywords.

Here are some tips to improve your site’s rankings on Google, Yahoo! and MSN. Some of these techniques you can implement yourself, while others will require your Webmaster’s help:

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November 12, 2008 — BOULDER, COLORADO — Being green isn’t just for Kermit the Frog. More businesses are jumping onto the “green” bandwagon in an effort to promote conservation in their everyday business practices.

The Boulder, Colorado-based Dental Internet Marketing firm Sinai Marketing recently decided to officially commit to changing some habits to make the company more environmentally friendly, said Founder and President Ali Husayni, a search engine optimization expert. Continue Reading »

September 10, 2008 — HIGHLANDS RANCH, COLORADO — In this age of the Internet, nearly everyone who searches for dental SEO services does so online. Continue Reading »

August 23, 2008 — HIGHLANDS RANCH, COLORADO — It’s no secret that there is a great deal of information about search engine optimization on the Internet and given enough time, many people could become well-versed in the field. Continue Reading »

July 30, 2008 — HIGHLANDS RANCH, COLORADO — The Internet is a two-way street.

For businesses, it serves as a great communication outlet to tell potential customers about the company and the services offered. For consumers, it offers an outlet to praise or pan services via numerous consumer-oriented Web sites. Continue Reading »

Jul 1, 2008 — HIGHLANDS RANCH, COLORADO — Dental practices that are new to the Internet often assume that once they have a Web site, their work is done and visitors will miraculously find them on the Internet.

In fact, once a Web site has launched, that is when the true work begins, said Sinai Marketing Founder and President Ali Husayni, a search engine optimization expert. Continue Reading »

June, 2008 — HIGHLANDS RANCH, COLORADO — With enough money, companies can purchase advertisements to say whatever they want about themselves.

Dental marketing and search engine optimization firm Sinai Marketing recently experienced a public relations coup when Smile South Florida Cosmetic Dentistry’s marketing director, Alex Nottingham, wrote a post on the practice’s blog about the success they had gained from Sinai’s SEO and dental marketing prowess. Continue Reading »