Monday, June 23, 2008 — HIGHLANDS RANCH, COLORADO — Dental practices that are new to the Internet often assume that once they have a Web site, their work is done and visitors will miraculously find them on the Internet.

In fact, once a Web site has launched, that is when the true work begins, said Sinai Marketing Founder and President Ali Husayni, a search engine optimization expert. Continue Reading »

June, 2008 — HIGHLANDS RANCH, COLORADO — With enough money, companies can purchase advertisements to say whatever they want about themselves.

Dental marketing and search engine optimization firm Sinai Marketing recently experienced a public relations coup when Smile South Florida Cosmetic Dentistry’s marketing director, Alex Nottingham, wrote a post on the practice’s blog about the success they had gained from Sinai’s SEO and dental marketing prowess. Continue Reading »

Tuesday, April 28, 2008 — HIGHLANDS RANCH, COLORADO — Search Engine Optimization experts have identified another avenue for increasing traffic to client Web sites and improving site rankings on Google search results- video streaming.

Videos on Web sites recently started being included by Google and other popular search engines in search results. Continue Reading »

When it comes to search engine positioning, businesses vying for good rankings should focus on the quality, not quantity, of links to their web sites. Continue Reading »

Internet marketing could have multiple aspects, which we try to explain and explore on this article. The different methods of Internet marketing include:

• Sponsored Listings with Google, Yahoo and MSN (Google Adwords, Overture)
• Directory listings (such as Yahoo Directory)
• Banner Ads
• Search Engine Optimization (free listings) Continue Reading »

March 27, 2008 — HIGHLANDS RANCH, COLORADO — When it comes to search engine positioning, selecting appropriate keywords is the most important component of a successful campaign.
It is imperative for dentists seeking to optimize their Web sites and increase traffic to them to know what words people enter into search engines when looking for their practice, said Sinai Marketing Founder and President Ali Husayni, a search engine positioning expert. Continue Reading »

March 27, 2008 — HIGHLANDS RANCH, COLORADO — Whether it’s referred to as a “slowing economy,” a “period of uncertainty” or an outright recession, there’s no question that the economic tide has turned in recent months.
In times such as these, when purse strings appear to be tightening and business is sluggish among nearly every company affiliated with home construction, many businesses are asking themselves if they should scale back their Internet marketing and search engine optimization efforts until the economic outlook improves. Continue Reading »

March 27, 2008 — HIGHLANDS RANCH, COLORADO — Dentists throughout the country grapple with the issue of whether to market their practice. The search engine positioning experts at Sinai Marketing believe that dentists who haven’t done so already eventually will have to overcome any stigma that may be attached to dental marketing to compete among this increasingly competitive field of professionals. Continue Reading »

March 27, 2008— FORT COLLINS, COLORADO — The results of a recent study show that dentists are split on whether dental Internet marketing is unethical or acceptable.
However, the tide appears to be changing quickly in favor of dental Internet marketing as more dentists join in the advertising mechanism and reap positive results. Continue Reading »

March 27, 2008 — HIGHLANDS RANCH, COLORADO — There are numerous routes you can take to market your Web site on the Internet. Some of those methods include search engine optimization, Web site ads, pay-per-click advertising, blogging and mass e-mails, to name a few. Most of these methods have a positive return on investment, but I submit that SEO - search engine optimization- is the most cost-effective. Continue Reading »