Google Has Used Black-Hat SEO Techniques
by Ali Husayni, in News, on February 21, 2009
This title sounds horrible, but I had no choice but to say it out-right. What a shame.
Google has long been the white-knight of white-hat SEO techniques. Their tagline for many years was “Be Honest”. They have always frwaned upon sites which used spammy SEO techniques to add to their inbound links and banned sites for doing so.
But last week, they were caught buying blog post comments by a third party company for their Google Japan keyword. Here is Matt Cut’s apologizing video on Search News.
Matt Cutts is the main person in charge of enforcing Google’s Webmaster Guides and is known for tracking down on link spams. He suggests that Google team “had not reviewed the marketing campaign” throughly when signing up with this company, but I doubt that was the case.
If a multi-billion-dollar company doesn’t know what SEO techniques its partners are using, then what can smaller SEO companies say?
This is truly a “black-eye” for Google.
The worst part is that now SEO companies have found an excuse to engage in spam link-building techniques.
3 Comments
posted February 21, 2009 at 11:30 am | Permalink
The Visible Dentist says:
I wouldn’t rely too much on what Matt Cutts or Google tells you. Google is in the business of intelligence gathering — today it exists for that sole purpose alone. The search engine results are just for the “tourists” — so to speak. Yet she serves your purposes to help clients attract new business — that’s all — IMO.
As for buying links to improve her ranking — HA — why would Google need to do that? Similar to the FED creating money from nothing, Google’s engineers can tweak the algo themselves from within and get better positions anytime they want.
Sounds more like a publicity stunt of sorts — though at the same time, it’s not uncommon for intelligence operatives to enlist whole armies of online bloggers — even computer programs to emulate real people — to promote propaganda for a certain agenda.
John Barremore
Houston, TX
posted May 11, 2009 at 9:18 am | Permalink
TheConsumerJournal says:
I agree with Mr. Barrymore. Google is aggregating data to profile consumer information. The publicity stunt was probably a way to monitor the behavior of anyone who read that SEO article. As online marketers, it is OUR responsibility to educate, offer and advocate online privacy.
posted August 27, 2009 at 7:30 am | Permalink
Seo tools says:
Really i am surprised.. is it true? Google can do this????
Though i am new to blogging and SEO, but how ever i know its false… I always follow to my guru Google. I can’t listen it……. stop please…