“There is no magic formula,” Ambroise Fensterbank, Google’s Search Quality Evaluator emphasized in her post on Google on July 11th. “Optimization for search is a long, continuous process.”
“We recommend avoiding any techniques that claim to optimize your ranking very quickly or radically,” she continued.
So those SEO firms claiming to get you quick results may be engaging in “black-hat” techniques, which may result in getting your site’s banned from Google.
What Should You Do for Quick Results?
SEM is your answer. Search engines provide you with “sponsored links” on their first page for your specific keywords. As soon as you open an account, your site will be ranked on top of Google, Yahoo! or MSN - but not under organic results.
The SEM listings are normally on the very top of the page and to the right.
9 Comments
posted July 17, 2008 at 8:01 am | Permalink
Hero says:
What does SEM stand for? Would you explain more about SEM listings?
posted July 19, 2008 at 4:00 am | Permalink
Ali Husayni says:
SEM (Search Engine Marketing) refers to SEO and paid placement. You can read more here.
posted July 20, 2008 at 12:50 am | Permalink
Heliya says:
As you mention a black hat is the villain or bad guy, especially in a western movie in which such a character would wear a black hat in contrast to the hero’s white hat. The phrase is often used figuratively, especially in computing slang.
posted July 21, 2008 at 12:41 am | Permalink
Hero says:
What do you mean by ORGANIC?
posted July 21, 2008 at 5:41 am | Permalink
Heliya says:
Would you tell me why two/three-way links are bad techniques?
posted July 22, 2008 at 6:27 am | Permalink
Ali Husayni says:
Hero, Organic (Free) listings are the top ten results that are NOT sponsored listings.
posted July 22, 2008 at 6:29 am | Permalink
Ali Husayni says:
Two/three way links are not good, because the notion is that “you scratch my back and I’ll scratch yours”. Google frowns upon such spammy techniques. Remember, search engines are looking for sites that naturally other sites want to link to them regardless of whether or not they get a link back.
I hope this answers your question.
posted July 22, 2008 at 10:44 pm | Permalink
Heliya says:
Thank you so much.
So if search engines come to the site A and see link of the site B and then go to the site B and see link of the site A, they understand!
What they do? Getting their ranks? Spamming?
posted July 23, 2008 at 9:06 am | Permalink
Ali Husayni says:
They may penalize the site for engaging in such techniques - lowering their ranks.