Matt Cutts Performing SEO Work?

This is extremely surprising to me.

Matt Cutts has just been transfered to Double Click Performics as the lead SEO expert. WOW! For those of you who do not know who Matt is, it’s enough to say that he was the leading Google expert on SEO spam techniques responsible for setting SEO guidelines.

I guess now, he can just follow the rules he set himself to maximize SER’s (Search Engine Results).

Double Click Performics is a SEO company which Google purchased very recently.

Let’s make this equation simple:

Fact A: Google is the leading search engine.

Fact B: Matt Cutts is THE Guru of SEO (at least with regards to Google).

Fact C: Double Click Performics is a SEO company now owned by Google.

Fact D: Matt Cutts is now the leading SEO expert in Double Click Performics.

A+B+C+D= NO ONE can compete with Performics clients because the serial killer is now the judge.

Isn’t this the perfect example of “Conflict of Interest”? Or let me use a politically incorrect word: “MONOPOLY”?

Another interesting factor is that Performics is refusing to accept clients who spend less than $1M ($1,000,000) per year with Google Adwords.

What got Google to where it is now was their moto (and belief) “be honest.” I believe Google is shooting itself in the foot by not-being-so-honest. If the doctor gets into the business of selling drugs, the world will be a scary place.

I agree with Dan Sullivan that Google needs to divest itself of Performics.